FACTOR ANALYSIS AND CLASSIFICATION OF TRAVEL BEHAVIOR
OF PHYSICALLY DISABLED

Prakart Pawa Thongsawang¹, Santidhorn Pooripakdee²

¹prakartpawat@siamtechno.ac.th , ²santidhorn@ms.su.ac.th

Abstract

The objectives of this research were to investigate the tourism behavior of the physically disabled in order to group the travel factors. The populations used in this study consist of 238 students of School and vocational students. Data collection was completed through questionnaire distributed during July 1-15, 2018. The research tool was a questionnaire developed based on marketing mix and service framework. For extracting factor, the Principle Component Analysis was performed by rotating the Orthogonal Rotation axis with Varimax with Kaizer Normalization. For travel behavior of persons with physical disabilities we apply K-Means for group analysis.

The research was found that the physically disabled often travel within the country about 1 - 3 times a year. They usually take about 1 - 2 days to travel which Saturday and Sunday are the days to travel. The average cost Expense of travel is about 1,001 - 2,000 Baht. From the classification of tourism behavior factors, they can be divided into 2 groups: 1) travel packages and 2) supplemental services. To promote the tourism of physically disabled, they should publish information about tourism which is mainly a natural source with beautiful scenery. In particular, they should have organized travel packages that are beneficial to physically-challenged. In addition, they should increase any facilities for physically disabled such as first aid unit in tourist area or nearby hospital around tourist area. In addition, they should provide travel guides for the physically disabled.

Keywords:Physically disabled, Behavior, Factor Analysis, Clustering